AL-INVEST Verde IPR carries out its first action in Latin America

European fund for the promotion of green innovation participates in Green Rio 2022. AL-INVEST Verde IPR, with the support of the Brazilian National Institute of Industrial Property (INPI), organizes the event “Intellectual Property and Bioeconomy” during the 10th edition of the Green Rio conference. The conference takes place between September 1st and 3rd, in the city of Rio de Janeiro, at the Marina da Glória venua, where themes involving bioeconomy, sustainable business, green economy and global climate change will be discussed.

The debut of AL-INVEST Verde IPR in Latin America will include actions that involve the dissemination of the culture of Intellectual Property (IP) and the promotion of its use in the transition to a sustainable economy. There will also be an information booth during the three days of the conference with professionals from INPI and AL-INVEST Green IPR to clarify doubts to the attending public.

Moreover, there will be a panel in the main program of the event on September 2, at 13:40, addressing intellectual property and the “green” economy, titled “Intellectual Property Strategies for the benefit of Green Technologies and Sustainable Development”. Panelists include the President of INPI Brazil, Cláudio Vilar Furtado, and AL-INVEST Verde IPR expert on geographical indications (GI), Luis Fernando Samper, from Colombia.

Thenceforth there will be a Q&A session with the panelists on intellectual property and bioeconomy at the information booth shared between AL-INVEST Verde IPR and INPI Brazil, followed by a meeting of the AL-INVEST Verde IPR network for special invitees with a keynote speech by the Head of Cooperation of the EU Delegation in Brazil, Stefan Agne.

What is the AL-INVEST Verde IPR Action?

The AL-INVEST Verde IPR Action aims to promote greater use and effectiveness of IP rights, particularly in MERCOSUR countries, creating opportunities for research cooperation and stimulating competitiveness and innovation, including green innovation.

AL-INVEST Verde IPR was created with the purpose of keeping IP aligned with the European Union’s open and sustainable trade policy, and capable of facing global challenges, including climate change.

Intellectual Property rights, such as patents, trademarks and geographical indications, provide an essential incentive for innovation and creativity through their protection, promoting an environment of socioeconomic development. IP can also play a decisive role in promoting innovations that contribute to reducing CO2 emissions, conserving biodiversity, promoting sustainable food policies, combating pollution and helping to implement the circular economy.  It is therefore an important pillar in promoting the objectives of the European Green Deal (EVP). The Action is one of the components of the €33 million AL-INVEST Verde programme funded by the European Union. Specifically, the AL-INVEST Verde IPR Action has 2.8 million euros and will last for three years. It is directly coordinated by the European Union Intellectual Property Office (EUIPO), located in the city of Alicante, Spain. The Action leader is Mariano Riccheri Ponferrada who is based in Uruguay for the duration of the project.