{"id":17686,"date":"2025-05-04T14:09:40","date_gmt":"2025-05-04T12:09:40","guid":{"rendered":"https:\/\/alinvest-verde.eu\/?p=17686"},"modified":"2025-05-20T14:22:46","modified_gmt":"2025-05-20T12:22:46","slug":"euipo-y-asipi-celebraron-seminario-virtual-sobre-marcas-verdes-y-sostenibilidad-para-impulsar-el-comercio-entre-la-ue-y-america-latina","status":"publish","type":"post","link":"https:\/\/alinvest-verde.eu\/en_gb\/euipo-y-asipi-celebraron-seminario-virtual-sobre-marcas-verdes-y-sostenibilidad-para-impulsar-el-comercio-entre-la-ue-y-america-latina\/","title":{"rendered":"Webinar on green brands and sustainability to boost EU-Latin American trade"},"content":{"rendered":"
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Component 3 for Intellectual Property Rights, implemented by the <\/span>Office <\/span>from <\/span>Property <\/span>Intellectual <\/span>from <\/span>the <\/span>Union <\/span>European (<\/span>EUIPO)<\/span>, <\/span>at <\/span>cooperation <\/span>with <\/span>the <\/span>Association <\/span>Interamericana <\/span>from <\/span>the <\/span>Property <\/span>Intellectual (<\/span>ASIPI), <\/span>carried <\/span>a <\/span>cape <\/span>on <\/span>29 <\/span>from <\/span>April <\/span>on <\/span>seminar <\/span>at <\/span>line <\/span>titled <\/span>\"<\/span>Brands <\/span>greens <\/span>and <\/span>sustainability: <\/span>Strategies <\/span>from <\/span>Positioning <\/span>at <\/span>America <\/span>Latina <\/span>and <\/span>the <\/span>Union <\/span>European\".<\/span><\/em>. <\/span>This <\/span>initiative <\/span>was <\/span>directed to <\/span>a <\/span>entrepreneurs <\/span>and <\/span>professionals <\/span>from <\/span>sector <\/span>from <\/span>products <\/span>sustainable, <\/span>by providing them with <\/span>tools <\/span>tools <\/span>for <\/span>strengthen <\/span>its <\/span>presence <\/span>international <\/span>and <\/span>improve <\/span>its <\/span>image <\/span>environmental.<\/span><\/p>

During <\/span>on <\/span>event, <\/span>specialists <\/span>from <\/span>America <\/span>Latina <\/span>and <\/span>Europe <\/span>shared <\/span>its <\/span>experience <\/span>about <\/span>how <\/span>use <\/span>the <\/span>brands <\/span>from <\/span>form <\/span>strategic <\/span>for <\/span>strengthen <\/span>the <\/span>reputation <\/span>and <\/span>competitiveness <\/span>from <\/span>the <\/span>products <\/span>sustainable <\/span>at <\/span>on <\/span>. <\/span>global. <\/span>See <\/span>addressed <\/span>various <\/span>types <\/span>from <\/span>brands <\/span>recognised <\/span>at <\/span>the <\/span>EU, <\/span>as <\/span>the <\/span>brands <\/span>individual, <\/span>collectives <\/span>and <\/span>from <\/span>certification, <\/span>so <\/span>as <\/span>aspects <\/span>legal <\/span>key <\/span>for <\/span>protect <\/span>brands <\/span>partners <\/span>a <\/span>the <\/span>sustainability <\/span>and <\/span>on <\/span>care <\/span>from <\/span>half <\/span>environment.<\/span><\/p>

A <\/span>subject <\/span>featured <\/span>was <\/span>the <\/span>need <\/span>from <\/span>a <\/span>communication <\/span>environmental <\/span>clara <\/span>and <\/span>truthful. <\/span>The <\/span>experts <\/span>noted <\/span>strategies <\/span>for <\/span>avoid <\/span>statements <\/span>misleading <\/span>about <\/span>sustainability <\/span>and <\/span>analysed <\/span>the <\/span>possible <\/span>consequences <\/span>from <\/span>the <\/span>new <\/span>Directive <\/span>from <\/span>the <\/span>EU <\/span>about <\/span>allegations <\/span>ecological <\/span>for <\/span>the <\/span>companies <\/span>that <\/span>wish to <\/span>enter <\/span>at <\/span>market <\/span>European. <\/span>Also <\/span>at <\/span>submitted <\/span>examples <\/span>from <\/span>good <\/span>practices <\/span>for <\/span>increase <\/span>the <\/span>trust <\/span>from <\/span>consumer <\/span>at <\/span>the <\/span>brands <\/span>sustainable <\/span>from <\/span>America <\/span>Latina.<\/span><\/p>

The <\/span>paper <\/span>from <\/span>the <\/span>systems <\/span>from <\/span>certification <\/span>also <\/span>was <\/span>central <\/span>at <\/span>the <\/span>discussions. <\/span>See <\/span>submitted <\/span>cases <\/span>concrete <\/span>that <\/span>illustrated <\/span>how <\/span>the <\/span>stamps <\/span>recognised <\/span>from <\/span>quality <\/span>have <\/span>has been <\/span>key <\/span>for <\/span>win <\/span>the <\/span>trust <\/span>from <\/span>consumer <\/span>and <\/span>position <\/span>products <\/span>sustainable <\/span>at <\/span>markets <\/span>competitive. <\/span>In addition, <\/span>at <\/span>noted <\/span>how <\/span>the <\/span>companies <\/span>from <\/span>America <\/span>Latina <\/span>can <\/span>take advantage of <\/span>these <\/span>systems <\/span>from <\/span>certification <\/span>for <\/span>improve <\/span>its <\/span>presence <\/span>at <\/span>the <\/span>Union <\/span>European.<\/span><\/p>

The <\/span>seminar <\/span>left <\/span>at <\/span>of course <\/span>on <\/span>growing <\/span>weight <\/span>that <\/span>has <\/span>the <\/span>sustainability <\/span>at <\/span>on <\/span>trade <\/span>international, <\/span>so <\/span>as <\/span>the <\/span>relevance <\/span>from <\/span>count <\/span>with <\/span>brands <\/span>well <\/span>positioned <\/span>and <\/span>certifications <\/span>trusted <\/span>for <\/span>generate <\/span>trust <\/span>at <\/span>the <\/span>consumers. <\/span>With <\/span>a <\/span>interest <\/span>growing <\/span>by <\/span>part <\/span>from <\/span>the <\/span>companies <\/span>Latin American <\/span>at <\/span>access <\/span>at <\/span>market <\/span>European, <\/span>adopt <\/span>strategies <\/span>from <\/span>brand <\/span>sustainable <\/span>and <\/span>comply <\/span>with <\/span>the <\/span>regulation <\/span>environmental <\/span>at <\/span>return to <\/span>each <\/span>This time <\/span>more <\/span>determinant <\/span>for <\/span>its <\/span>success.<\/span><\/p>

For <\/span>who <\/span>wish to <\/span>deepen <\/span>more <\/span>at <\/span>this <\/span>theme, <\/span>at <\/span>September <\/span>from <\/span>2021 <\/span>the <\/span>EUIPO <\/span>published <\/span>a <\/span>report <\/span>about <\/span>Brands <\/span>ecological <\/span>at <\/span>the <\/span>EU<\/span><\/em><\/a>, <\/span>based <\/span>at <\/span>on <\/span>analysis <\/span>from <\/span>requests <\/span>on <\/span>1996 <\/span>and <\/span>2020, <\/span>updated <\/span>at <\/span>2023. <\/span>This <\/span>document <\/span>define <\/span>the <\/span>brands <\/span>ecological <\/span>as <\/span>those <\/span>that <\/span>include <\/span>at <\/span>less <\/span>a <\/span>term <\/span>related <\/span>with <\/span>the \"<\/span>green\" <\/span>at <\/span>the <\/span>description <\/span>from <\/span>products <\/span>o <\/span>services, <\/span>partner <\/span>a <\/span>the <\/span>sustainability <\/span>o <\/span>the <\/span>protection <\/span>from <\/span>half <\/span>environment.<\/span><\/p>

Find a recording of the event here:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

El Componente 3 para Derechos de Propiedad Intelectual, implemetado por la Oficina de Propiedad Intelectual de la Uni\u00f3n Europea (EUIPO), en colaboraci\u00f3n con la Asociaci\u00f3n Interamericana de la Propiedad Intelectual (ASIPI), llevaron a cabo el 29 de abril el seminario en l\u00ednea titulado \u00abMarcas verdes y sostenibilidad: Estrategias de Posicionamiento en Am\u00e9rica Latina y la […]<\/p>\n","protected":false},"author":7,"featured_media":17691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[119,120,35],"class_list":["post-17686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-componente-3","tag-intellectual-property","tag-propiedad-intelectual"],"yoast_head":"\nSeminario virtual sobre marcas verdes y sostenibilidad para impulsar el comercio entre la UE y Am\u00e9rica Latina - Programme AL-INVEST Verde<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alinvest-verde.eu\/en_gb\/euipo-y-asipi-celebraron-seminario-virtual-sobre-marcas-verdes-y-sostenibilidad-para-impulsar-el-comercio-entre-la-ue-y-america-latina\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seminario virtual sobre marcas verdes y sostenibilidad para impulsar el comercio entre la UE y Am\u00e9rica Latina - Programme AL-INVEST Verde\" \/>\n<meta property=\"og:description\" content=\"El Componente 3 para Derechos de Propiedad Intelectual, implemetado por la Oficina de Propiedad Intelectual de la Uni\u00f3n Europea (EUIPO), en colaboraci\u00f3n con la Asociaci\u00f3n Interamericana de la Propiedad Intelectual (ASIPI), llevaron a cabo el 29 de abril el seminario en l\u00ednea titulado \u00abMarcas verdes y sostenibilidad: Estrategias de Posicionamiento en Am\u00e9rica Latina y la […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alinvest-verde.eu\/en_gb\/euipo-y-asipi-celebraron-seminario-virtual-sobre-marcas-verdes-y-sostenibilidad-para-impulsar-el-comercio-entre-la-ue-y-america-latina\/\" \/>\n<meta property=\"og:site_name\" content=\"Programme AL-INVEST Verde\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-04T12:09:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-20T12:22:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alinvest-verde.eu\/wp-content\/uploads\/2025\/05\/imagen-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1122\" \/>\n\t<meta property=\"og:image:height\" content=\"646\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Marties Dijxhoorn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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