{"id":17686,"date":"2025-05-04T14:09:40","date_gmt":"2025-05-04T12:09:40","guid":{"rendered":"https:\/\/alinvest-verde.eu\/?p=17686"},"modified":"2025-05-20T14:22:46","modified_gmt":"2025-05-20T12:22:46","slug":"euipo-y-asipi-celebraron-seminario-virtual-sobre-marcas-verdes-y-sostenibilidad-para-impulsar-el-comercio-entre-la-ue-y-america-latina","status":"publish","type":"post","link":"https:\/\/alinvest-verde.eu\/pt_pt_ao90\/euipo-y-asipi-celebraron-seminario-virtual-sobre-marcas-verdes-y-sostenibilidad-para-impulsar-el-comercio-entre-la-ue-y-america-latina\/","title":{"rendered":"Webinar sobre marcas ecol\u00f3gicas e sustentabilidade para impulsionar o com\u00e9rcio entre a UE e a Am\u00e9rica Latina"},"content":{"rendered":"
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Componente 3 para os direitos de propriedade intelectual, implementada pela <\/span>Escrit\u00f3rio <\/span>de <\/span>Im\u00f3veis <\/span>Intelectual <\/span>de <\/span>a <\/span>Uni\u00e3o <\/span>Europeu (<\/span>EUIPO)<\/span>, <\/span>em <\/span>coopera\u00e7\u00e3o <\/span>com <\/span>a <\/span>Associa\u00e7\u00e3o <\/span>Interamericana <\/span>de <\/span>a <\/span>Im\u00f3veis <\/span>Intelectual (<\/span>ASIPI), <\/span>transportado <\/span>a <\/span>capa <\/span>sobre <\/span>29 <\/span>de <\/span>abril <\/span>sobre <\/span>semin\u00e1rio <\/span>em <\/span>linha <\/span>intitulado <\/span>\"<\/span>Marcas <\/span>verduras <\/span>y <\/span>sustentabilidade: <\/span>Estrat\u00e9gias <\/span>de <\/span>Posicionamento <\/span>em <\/span>Am\u00e9rica <\/span>Latina <\/span>y <\/span>a <\/span>Uni\u00e3o <\/span>Europeu\".<\/span><\/em>. <\/span>Este <\/span>iniciativa <\/span>era <\/span>dirigido a <\/span>a <\/span>empres\u00e1rios <\/span>y <\/span>profissionais <\/span>de <\/span>sector <\/span>de <\/span>produtos <\/span>sustent\u00e1vel, <\/span>fornecendo-lhes <\/span>ferramentas <\/span>ferramentas <\/span>para <\/span>refor\u00e7ar <\/span>seu <\/span>presen\u00e7a <\/span>internacional <\/span>y <\/span>melhorar <\/span>seu <\/span>imagem <\/span>ambiental.<\/span><\/p>

Durante <\/span>sobre <\/span>evento, <\/span>especialistas <\/span>de <\/span>Am\u00e9rica <\/span>Latina <\/span>y <\/span>Europa <\/span>partilhado <\/span>seu <\/span>experi\u00eancia <\/span>sobre <\/span>como <\/span>utiliza\u00e7\u00e3o <\/span>o <\/span>marcas <\/span>de <\/span>forma <\/span>estrat\u00e9gico <\/span>para <\/span>refor\u00e7ar <\/span>a <\/span>reputa\u00e7\u00e3o <\/span>y <\/span>competitividade <\/span>de <\/span>a <\/span>produtos <\/span>sustent\u00e1vel <\/span>em <\/span>sobre <\/span>. <\/span>global. <\/span>Ver <\/span>abordado <\/span>diversos <\/span>tipos <\/span>de <\/span>marcas <\/span>reconhecido <\/span>em <\/span>a <\/span>UE, <\/span>como <\/span>o <\/span>marcas <\/span>individual, <\/span>colectivos <\/span>y <\/span>de <\/span>certifica\u00e7\u00e3o, <\/span>assim <\/span>como <\/span>aspectos <\/span>legal <\/span>chave <\/span>para <\/span>proteger <\/span>marcas <\/span>parceiros <\/span>a <\/span>a <\/span>sustentabilidade <\/span>y <\/span>sobre <\/span>cuidados <\/span>de <\/span>metade <\/span>ambiente.<\/span><\/p>

A <\/span>assunto <\/span>em destaque <\/span>era <\/span>a <\/span>necessidade <\/span>de <\/span>a <\/span>comunica\u00e7\u00e3o <\/span>ambiental <\/span>clara <\/span>y <\/span>verdadeiro. <\/span>O <\/span>especialistas <\/span>registado <\/span>estrat\u00e9gias <\/span>para <\/span>evitar <\/span>declara\u00e7\u00f5es <\/span>enganador <\/span>sobre <\/span>sustentabilidade <\/span>y <\/span>analisado <\/span>o <\/span>poss\u00edvel <\/span>consequ\u00eancias <\/span>de <\/span>a <\/span>novo <\/span>Diretiva <\/span>de <\/span>a <\/span>UE <\/span>sobre <\/span>alega\u00e7\u00f5es <\/span>ecol\u00f3gico <\/span>para <\/span>o <\/span>empresas <\/span>que <\/span>desejar <\/span>entrar <\/span>em <\/span>mercado <\/span>Europeu. <\/span>Tamb\u00e9m <\/span>em <\/span>apresentado <\/span>exemplos <\/span>de <\/span>bom <\/span>pr\u00e1ticas <\/span>para <\/span>aumentar <\/span>a <\/span>confian\u00e7a <\/span>de <\/span>consumidor <\/span>em <\/span>o <\/span>marcas <\/span>sustent\u00e1vel <\/span>de <\/span>Am\u00e9rica <\/span>Latina.<\/span><\/p>

O <\/span>papel <\/span>de <\/span>a <\/span>sistemas <\/span>de <\/span>certifica\u00e7\u00e3o <\/span>tamb\u00e9m <\/span>era <\/span>central <\/span>em <\/span>o <\/span>discuss\u00f5es. <\/span>Ver <\/span>apresentado <\/span>casos <\/span>concreto <\/span>que <\/span>ilustrado <\/span>como <\/span>a <\/span>selos <\/span>reconhecido <\/span>de <\/span>qualidade <\/span>ter <\/span>tem sido <\/span>chave <\/span>para <\/span>ganhar <\/span>a <\/span>confian\u00e7a <\/span>de <\/span>consumidor <\/span>y <\/span>posi\u00e7\u00e3o <\/span>produtos <\/span>sustent\u00e1vel <\/span>em <\/span>mercados <\/span>competitivo. <\/span>Para al\u00e9m disso, <\/span>em <\/span>registado <\/span>como <\/span>o <\/span>empresas <\/span>de <\/span>Am\u00e9rica <\/span>Latina <\/span>pode <\/span>tirar partido de <\/span>estes <\/span>sistemas <\/span>de <\/span>certifica\u00e7\u00e3o <\/span>para <\/span>melhorar <\/span>seu <\/span>presen\u00e7a <\/span>em <\/span>a <\/span>Uni\u00e3o <\/span>Europeu.<\/span><\/p>

O <\/span>semin\u00e1rio <\/span>esquerda <\/span>em <\/span>naturalmente <\/span>sobre <\/span>crescente <\/span>peso <\/span>que <\/span>tem <\/span>a <\/span>sustentabilidade <\/span>em <\/span>sobre <\/span>com\u00e9rcio <\/span>internacional, <\/span>assim <\/span>como <\/span>a <\/span>relev\u00e2ncia <\/span>de <\/span>contagem <\/span>com <\/span>marcas <\/span>bem <\/span>posicionado <\/span>y <\/span>certifica\u00e7\u00f5es <\/span>de confian\u00e7a <\/span>para <\/span>gerar <\/span>confian\u00e7a <\/span>em <\/span>a <\/span>consumidores. <\/span>Com <\/span>a <\/span>interesse <\/span>crescente <\/span>por <\/span>parte <\/span>de <\/span>o <\/span>empresas <\/span>Am\u00e9rica Latina <\/span>em <\/span>acesso <\/span>em <\/span>mercado <\/span>Europeu, <\/span>adotar <\/span>estrat\u00e9gias <\/span>de <\/span>marca <\/span>sustent\u00e1vel <\/span>y <\/span>cumprir <\/span>com <\/span>a <\/span>regulamenta\u00e7\u00e3o <\/span>ambiental <\/span>em <\/span>regressar a <\/span>cada <\/span>Desta vez <\/span>mais <\/span>determinante <\/span>para <\/span>seu <\/span>sucesso.<\/span><\/p>

Para <\/span>que <\/span>desejar <\/span>aprofundar <\/span>mais <\/span>em <\/span>este <\/span>tema, <\/span>em <\/span>setembro <\/span>de <\/span>2021 <\/span>a <\/span>EUIPO <\/span>publicado <\/span>a <\/span>relat\u00f3rio <\/span>sobre <\/span>Marcas <\/span>ecol\u00f3gico <\/span>em <\/span>a <\/span>UE<\/span><\/em><\/a>, <\/span>baseado <\/span>em <\/span>sobre <\/span>an\u00e1lise <\/span>de <\/span>pedidos <\/span>sobre <\/span>1996 <\/span>y <\/span>2020, <\/span>atualizado <\/span>em <\/span>2023. <\/span>Este <\/span>documento <\/span>definir <\/span>o <\/span>marcas <\/span>ecol\u00f3gico <\/span>como <\/span>aqueles <\/span>que <\/span>incluir <\/span>em <\/span>menos <\/span>a <\/span>prazo <\/span>relacionados <\/span>com <\/span>o \"<\/span>verde\" <\/span>em <\/span>a <\/span>descri\u00e7\u00e3o <\/span>de <\/span>produtos <\/span>o <\/span>servi\u00e7os, <\/span>parceiro <\/span>a <\/span>a <\/span>sustentabilidade <\/span>o <\/span>a <\/span>prote\u00e7\u00e3o <\/span>de <\/span>metade <\/span>ambiente.<\/span><\/p>

Encontrar uma grava\u00e7\u00e3o do evento aqui:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

El Componente 3 para Derechos de Propiedad Intelectual, implemetado por la Oficina de Propiedad Intelectual de la Uni\u00f3n Europea (EUIPO), en colaboraci\u00f3n con la Asociaci\u00f3n Interamericana de la Propiedad Intelectual (ASIPI), llevaron a cabo el 29 de abril el seminario en l\u00ednea titulado \u00abMarcas verdes y sostenibilidad: Estrategias de Posicionamiento en Am\u00e9rica Latina y la […]<\/p>\n","protected":false},"author":7,"featured_media":17691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[119,120,35],"class_list":["post-17686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","tag-componente-3","tag-intellectual-property","tag-propiedad-intelectual"],"yoast_head":"\nSeminario virtual sobre marcas verdes y sostenibilidad para impulsar el comercio entre la UE y Am\u00e9rica Latina - Programme AL-INVEST Verde<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alinvest-verde.eu\/pt_pt_ao90\/euipo-y-asipi-celebraron-seminario-virtual-sobre-marcas-verdes-y-sostenibilidad-para-impulsar-el-comercio-entre-la-ue-y-america-latina\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seminario virtual sobre marcas verdes y sostenibilidad para impulsar el comercio entre la UE y Am\u00e9rica Latina - Programme AL-INVEST Verde\" \/>\n<meta property=\"og:description\" content=\"El Componente 3 para Derechos de Propiedad Intelectual, implemetado por la Oficina de Propiedad Intelectual de la Uni\u00f3n Europea (EUIPO), en colaboraci\u00f3n con la Asociaci\u00f3n Interamericana de la Propiedad Intelectual (ASIPI), llevaron a cabo el 29 de abril el seminario en l\u00ednea titulado 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