ACCIÓN Verde, building on the legacy of AL-INVEST Verde in the private sector in Latin America

Session to share lessons learnt and best practice amongst supported private-sector projects

The private sector support component of the AL-INVEST Verde programme will conclude on 30 November 2026, following five years of implementation. The private sector support component, led by sequa, supported projects aimed at strengthening the green transition of MSMEs and producers in Latin America, generating direct impacts as well as experiences, methodologies and lessons learnt across different sectors and value chains.

ACCIÓNVerde, as a forum for the exchange of experiences amongst the projects supported by the Component, will hold its final event under the title “ACCIÓNVerde: Consolidating the legacy of AL-INVEST Verde in the private sector in Latin America”, with the aim of sharing and discussing the key lessons learnt from implementation, identifying initiatives with the potential for continuation and replication, and reflecting collectively on the legacy that the projects leave for the green transition in the region.

Details:

• Date: 19 November
• Time: 16:00 – 17:45 CET (Central European Time)
• Target audience: Partner organisations involved in partnership projects supported by the Private Sector Support Component.
• Format: virtual (streaming)
• Language: presentations in Spanish and Portuguese with simultaneous interpretation into Portuguese and Spanish

Agenda:

• Ms Ingrid Jenezova, Senior Administrator / Programme Manager AL-INVEST Verde, DG INTPA, European Commission
• Mr Frank Summa, Director of the Private Sector Support Component, SEQUA

Agriculture: lessons learnt for more sustainable value chains

Moderator: Mr Moisés Mérida, Director of Strategic Alliances, AGEXPORT

The moderator briefly introduces the sector and poses the key question:

What steps are essential to move towards sustainable, competitive and scalable agricultural value chains for smallholder farmers?

Experiences and lessons learnt – 9 mins
The experiments address the central question

• Argentine Rural Society
• Association for the Study and Promotion of Andean-Amazonian Development (Descocentro), Peru
• SEBRAE Rondônia, Brazil
• ADED Valle, Honduras

Discussion: lessons learnt – 7 mins

The moderator asks a single question of the three speakers:

Based on what has been implemented, which action brought about the greatest transformation, and what should be reinforced or done differently in order to replicate the experience?

Short presentations, lasting up to 2 minutes each.

A European Union Perspective – 5 mins

Based on the lessons learnt, what factors are key to continuing to promote more sustainable, competitive and resilient agricultural value chains?

Moderator’s summary – 1 min

Industry: efficiency, competitiveness and the green transition

Moderator: Ms Natasha Wiser, Country Representative (Colombia), UNIDO

The moderator briefly introduces the sector and poses the central question:

What measures have proved effective in supporting industrial MSMEs in their transition to more efficient, sustainable and competitive production models?

Experiences and lessons learnt – 9 mins

The experiments address the central question:

• IngenierosVA, Argentina (Spain)
• Industrial Union of Paraguay (UIP), Paraguay
• Focus Textil Institute (IFT), Brazil
• Ayuda en Acción Foundation, Bolivia

Dialogue: from experience to response – 7 mins

Which measures showed the greatest potential for MSMEs to incorporate sustainability as an opportunity to improve their business, competitiveness and access to markets?

Up to 2 minutes per experience.

A European Union Perspective – 5 mins

Based on the experiences shared, what factors are key to continuing to drive the green transition and the competitiveness of the business sector?

Moderator’s summary – 1 min

Tourism: sustainability as an opportunity

Moderator: Mr Carlos Briceño, founder of the global Regenerative Tourism initiative

The moderator briefly introduces the sector and poses the key question:

What measures have proved most effective in turning sustainability into a real opportunity for tourism-related micro, small and medium-sized enterprises (MSMEs), communities and destinations?

Experiences and lessons learnt – 9 mins

The experiments address the central question:

• SEBRAE PA, Brazil
• Circuit of Excellence, Venezuela
• FUNDEMAS, El Salvador

Talk: Sustainability that creates opportunities – 10 mins

Which actions generated the most value, and which are essential to ensure that the changes introduced continue after the projects have been completed?

Up to 3 minutes per experience.

A European Union Perspective – 5 mins

Based on the lessons learnt, which factors are key to establishing sustainability as an opportunity for development and competitiveness for MSMEs, communities and tourist destinations?

Moderator’s summary – 1 min

• Wrap-up & closing remarks, Irene Haddad, Team Leader of the Private Sector Support Component