In the framework of Earth Day and Intellectual Property Day, a webinar was held with the aim of providing knowledge and raising awareness on the basics of intellectual property rights with a focus on promoting the green economy.

Gustavo Jáuregui from the Bolivian Chamber of Commerce talks about the BeeGreen project, implemented under Component 1 of the AL-INVEST Verde programme.

Component 2 organised the round table "Support programmes and instruments for sustainability in the coffee value chain", with representatives from Brazil, Colombia, Peru and Ecuador.

Component 3 held the launching event of the actions carried out in the framework of the EUROCLIMA+ Programme, "Building a national and regional strategy for the development and adoption of sustainable technologies", led by the National Institute of Industrial Property (INPI) of Brazil and the Economic Commission for Latin America and the Caribbean (ECLAC). (The seminar is available in Portuguese and English).

Mariano Riccheri, Director of Component 3, explains the importance of implementing intellectual property in business strategies.

Irene Haddad explains some details of the AL-INVEST Verde programme, in the framework of private sector support.