Mariano Riccheri, Director of Component 3, explains the importance of implementing intellectual property in business strategies.

Irene Haddad explains some details of the AL-INVEST Verde programme, in the framework of private sector support.

Gaspar Frontini, Ambassador of the European Union in Peru, talks about the scope of the AL-INVEST Verde programme in the framework of the joint work with the private sector that Component 1 has been promoting.

The Component 3which seeks to achieve greater use and effectiveness of intellectual property rights (IPR), presents its training portal with course material, webinars, seminars and other events. For more information visit: www.alinvest-pi.eu/learning

Organised by AGEXPORT, member of the Component 1 Consortium of the AL-INVEST Verde programme, with a view to encouraging good practices in the framework of the new European market regulation.

Component 3, led by EUIPO, participated in the Panel "Sustainability and Performance of Geographical Indications" during "Origens Brasileiras - V International Event on Geographical Indications and Collective Marks", in Curitiba, Paraná (Brazil).