Component 3 for Intellectual Property Rights, implemented by the Office from Property Intellectual from the Union European (EUIPO), at cooperation with the Association Interamericana from the Property Intellectual (ASIPI), carried a cape on 29 from April on seminar at line titled "Brands greens and sustainability: Strategies from Positioning at America Latina and the Union European".. This initiative was directed to a entrepreneurs and professionals from sector from products sustainable, by providing them with tools tools for strengthen its presence international and improve its image environmental.

During on event, specialists from America Latina and Europe shared its experience about how use the brands from form strategic for strengthen the reputation and competitiveness from the products sustainable at on . global. See addressed various types from brands recognised at the EU, as the brands individual, collectives and from certification, so as aspects legal key for protect brands partners a the sustainability and on care from half environment.

A subject featured was the need from a communication environmental clara and truthful. The experts noted strategies for avoid statements misleading about sustainability and analysed the possible consequences from the new Directive from the EU about allegations ecological for the companies that wish to enter at market European. Also at submitted examples from good practices for increase the trust from consumer at the brands sustainable from America Latina.

The paper from the systems from certification also was central at the discussions. See submitted cases concrete that illustrated how the stamps recognised from quality have has been key for win the trust from consumer and position products sustainable at markets competitive. In addition, at noted how the companies from America Latina can take advantage of these systems from certification for improve its presence at the Union European.

The seminar left at of course on growing weight that has the sustainability at on trade international, so as the relevance from count with brands well positioned and certifications trusted for generate trust at the consumers. With a interest growing by part from the companies Latin American at access at market European, adopt strategies from brand sustainable and comply with the regulation environmental at return to each This time more determinant for its success.

For who wish to deepen more at this theme, at September from 2021 the EUIPO published a report about Brands ecological at the EU, based at on analysis from requests on 1996 and 2020, updated at 2023. This document define the brands ecological as those that include at less a term related with the "green" at the description from products o services, partner a the sustainability o the protection from half environment.

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